description. Email copy and press releases
brief. Bookito! is a new up & coming Australian App designed to help student drivers find qualified instructors and instructors to promote their business and regain control of their schedules. The trick with the Bookito! project was to understand what it is instructors are looking for and how we could target that need through carefully written cold emails and press releases. Today Bookito! has launched using the press releases I helped create and targets new instructors regularly with the cold emailing templates provided. If you don't know how to drive yet and are living in Melbourne, give Bookito! a try.